MARCH WOMEN
Your brand is more than just a logo or a colour scheme; it's the essence of your company, encapsulating your values, vision, and unique identity. A well-executed rebrand can rejuvenate your image, reignite audience engagement, and create new pathways to success.
City M&A lawyer Laura Brunnen knew this when she got in touch earlier this summer. Frustrated by the inequity of the M&A ecosystem and the ineffective action of those with power, March Women re-balance the playing field. Having set up the group in May 2022 to build the community Laura wished had existed earlier in her own M&A career, March Women now range from FTSE 350 executives to established thought leaders; the people who make up March Women are at every stage of the deal-making journey.
The task was to elevate the brand, infusing it with a level of sophistication and appeal that resonates with the ambitious community of businesswomen associated with March Women. Laura's vision encompassed a comprehensive branding overhaul, including the selection of new brand colors, the design of a fresh logo, typography choices, the establishment of brand guidelines, and the creation of an engaging layout for presentation decks. Throughout this transformative journey, various concepts, styles, and designs were explored, each shared and deliberated upon through comprehensive decks. This collaborative process was not only about creating a new aesthetic but about weaving the values and spirit of March Women into every facet of its brand identity.
Laura's approach to March Women, encapsulated by her motto "less talk, more action," calls for a brand identity that speaks volumes through its design and aesthetic choices. This ethos, centered on efficiency, directness, and tangible results in business and deal-making, necessitates a brand visual that is both striking and symbolic.I n crafting the brand identity for March Women, a cohesive color palette was carefully selected to embody these principles.
A small family of blues were chosen to form the foundation of this palette, each shade representing different aspects of the brand's core values. The lighter blues evoke a sense of clarity and calmness, aligning with the straightforward and uncluttered approach that Laura champions. Deeper, richer blues convey a sense of professionalism and seriousness, resonating with the group's commitment to high stakes and high impact business dealings.
To contrast and complement these shades of blue, an electric pop of coral was introduced. This vibrant, energetic color serves as a visual representation of Laura's action-oriented attitude. The coral stands out against the blues, symbolizing the bold, decisive actions and forward momentum that are hallmarks of March Women. It's a color that commands attention and signals a readiness to challenge the status quo, perfectly embodying the spirit of initiative.
This color scheme is not just about aesthetics; it’s a visual narrative of March Women’s identity. Monochromatic blues establish a foundation of trust and professionalism, while the coral injects a burst of energy. Together, these colors create a harmonious yet dynamic palette, mirroring the balance March Women strikes between thoughtful strategy and bold action. The color palette is an integral part of the brand, a visual cue to the values and mission that drive Laura and her team forward.
In translating the values of March Women into their social media presence, a chic and layered design approach was adopted, seamlessly carrying through the brand's ethos into every post. The design elements were carefully curated to reflect the group's commitment to action, collaboration, and sophistication. Using the cohesive color palette of monochromatic blues and sparing use of vibrant coral, each post exudes a sense of elegance. The layering of clean, modern typography creates a visual depth that mirrors the complexity and multifaceted nature of the women in the group. Imagery has been selected to capture empowerment and professionalism, showcasing diverse, action-oriented visuals that resonate with the group's mission. The overall design is not just visually appealing but also strategically aligned with the values of March Women, ensuring that every social media post is not only a reflection of the brand's identity but also a statement of its core principles.
