RESEARCH
The distinctive visual identities are often influenced by our research. Here, you will find four categories: interviews, essays, case studies and insights on how we work.
PARALLEL LONDON
HOW ILLUSTRATIONS CAN ENHANCE YOUR BRAND
How Illustrations can improve your brand identity, visual language and brand narrative.
5 Steps to a brand personality that works
How do you capture and make the most of that first moment of opportunity between your customer and your brand?
When it comes to attracting the right audience for your product or service it's what's inside that counts. Read our latest blog post and unlock the key to capturing hearts and minds.
The Art of authenticity: Human designers vs aRTIFICIAL iNTELLIGENCE
AI and Branding and Design
FANCY A TIPL?
HOW TO CREATE A NAME FOR YOUR BRAND
Naming your business isn’t as easy as it might first appear.
Fitting in or standing out?
Isn’t the point of a logo is that it’s instantly recognisable? They adapt to the times without losing sight of their core identity. So what part does blanding play in all this? The strong brands following this trend are able to stand out whilst toning down their aesthetics; because they’re already successful, but what about new start–ups?
KIM DOES MARKETING
SENSORY DESIGN AND BRAND PERCEPTION
People never forget how you make them feel. May it be the same with your brand: an unforgettable experience.
5 SIGNS YOU'RE READY FOR A REBRAND
Are you ready for a rebrand?
leisure enterprise
Pop Art
WHY colour MATTERS
SLOW FASHION WITH semes
An Interview with Helena, founder of Lover Management
Tuscan Hills Table
Say hello to hannah, founder of Dalston Wine Club
Hannah Crosbie is a wine and food writer from Edinburgh. She first poured wine in a fine dining restaurant when she was seventeen, and has been fascinated by wine, food and restaurant culture ever since. Now, she curates wine lists, throws events and writes about wine for a variety of publications; all with the aim of making wine accessible to a new generation of drinkers. An exciting young voice in the industry, she has residencies at Soho House and One Hundred Shoreditch. She also writes about wine for Mob Kitchen, FRIEZE, The Sourcing Table, Courier, Refinery29 and Pipette Magazine.
In 2020 she set up Dalston Wine Club; an inclusive event series designed to bring young people into the world of wine. Her events are centred around demystifying the esoteric world of wine and welcoming a new generation of wine lovers and professionals. Her wine lists and supper clubs also occasionally pop up in West, East and South London. Crosbie currently lives and works in London, and is always planning her next restaurant visit.
She has a podcast which she hosts with Sophie Wyburd, I’ll Have What She’s Having. It launched July 2022 and each week sees the pair put the world to rights over a meal and a bottle of wine.
Read our interview with her now!
CamelĒr Spice Co
Brand identity, website design and social media design for a brand new spice blend company based in London.
An Interview with Bre Graham, founder of Dishes to Delight
CREATING A SUSTAINABLE FASHION BRAND
Building a sustainable fashion brand from scratch.