Milton House
When director, Thibaud, came to us, he was looking for a set of brand guidelines that would help him create consistency across his digital and print collateral. Thibaud wanted a design that felt clean and contemporary, but he was wary of blending in with his competitors. He needed a brand that was attention-grabbing and instantly recognisable, but it also had to be professional enough to reflect his expertise in the industry, and to reassure his clients that Milton House could be a trusted source of financial advice. We started with a consultation, where we gained deeper insight into his business, and what it offers. Once we felt we had a good foundation of understanding on which to build, we conducted research into his target demographic, and also his competition, looking for industry standards, and thinking of ways we could bend the rules without breaking them. We then experimented with multiple designs for him to choose from in terms of logo, colour and typography. Read what he had to say about working with us here.