Founder Jamie Clements came to us when he realised that in order to continue growing in a world where other breath work coaches were claiming space online, he would need to build a strong brand identity and presence on social media. He knew it was important for his brand to feel unique, approachable and masculine––but didn’t know where to start. Which typeface would set him apart and which colour palette would highlight his holistic approach without upsetting corporate clients? Which social platforms mattered, and how could he use them to the fullest?

Over a short consultation, we pinned down his brand values and then worked with our social media strategist to build a map. He had a number of specific target audiences so we discussed these and considered what would appeal to them, or turn them off. This allowed us to build a brand identity that felt authentic and flexible enough to give The Breath Space plenty of room to grow over the coming years. So, now we’re all breathing a little easier.