5 SIGNS YOU'RE READY FOR A REBRAND
It did the trick at the time, but recently you’ve felt there’s something a little bit off about the way you look online. A rebrand is much more than a facelift; it's a journey that can revitalise your company's image, align it more closely with its evolving values, and expand its appeal to attract a broader client base. If your online presence no longer feels like it fits, from a colour palette that has lost its luster to a logo that's fallen out of time, it's a signal that your brand needs rejuvenation. It could be time for a makeover - but how do you know if you really need one? Here's why embarking on a rebranding journey might just be the pivotal move your business needs:
1. YOUR LOGO ISN’T CUTTING IT
If your logo is starting to feel a little dated or no longer reflects your values, it could be time to give it a fresh lick of paint - or rip it out and start again. Your logo is often the first impression you make. If it no longer captures the essence of your brand or stands out for the right reasons, it's time for a redesign. A refreshed logo can signify your growth and modern outlook, making your brand more relatable and attractive to both existing and potential clients.
2. YOUR BRAND HAS GROWING PAINS
As your business evolves, so should your branding. If there's a disconnect between your current branding and your business's direction or values, a rebrand can bridge this gap. It's about ensuring that your visual identity mirrors what your business stands for and clearly communicates what clients can expect from you. A good business is adaptable and will grow and change with the market and new circumstances. Your values may have evolved over the years, and maybe now the assets you use to promote yourself aren’t appropriate. The way your brand looks should reflect the way your business behaves, and your audience should be able to see what they’ll get right away.
3. YOU WANT TO REACH A NEW AUDIENCE
Initially, your branding was designed with a specific audience in mind. You built your first brand with your first audience in mind. You know them well; you know what makes them tick. But what if you have the scope to sell to others too? A rebrand can also keep visual elements that underpin your brand and add complementary ones–allowing you to speak to a broader demographic whilst keeping your existing one. Growth = reaching out to new markets while retaining your loyal base. A thoughtful rebrand can introduce elements that appeal to a wider audience, ensuring that your brand remains inclusive and broad in its appeal.
4. THERE ARE NEW PEOPLE AT THE TOP
Changes in leadership or company direction are significant milestones that often necessitate a rebrand. It's an opportunity to restate your company's core values and mission in a way that resonates with your audience and team alike, signalling a new phase in your company's journey. A rebrand is a way to reintroduce the values that underpin your company and reiterate a mission that aligns with and engages your audience and team. Like the best makeovers–a rebrand will enhance features people like. It'll give you a new perspective about where your brand fits in the world, and so much more.
5. TIMES ARE CHANGING
You've overcome the wobbly first years of business, however, now we're in a cost-of-living crisis. A brand strategy session where you revisit where you're at in the context of now, and where you want to be explores how to overcome these challenges and uncertainties. A visual identity that sets you apart and is an anchor for your customers and can be a good reason to make some noise and attract new ones.
LET’S TALK
If you'd like to get an opinion on how you can get started with a rebrand, and what's included, take a look through our services and Our FAQ’s to discover what we can do for you.
