RESEARCH

The distinctive visual identities are often influenced by our research. Here, you will find four categories: interviews, essays, case studies and insights on how we work.

5 Steps to a brand personality that works
Alexandra Lunn Alexandra Lunn

5 Steps to a brand personality that works

How do you capture and make the most of that first moment of opportunity between your customer and your brand?

When it comes to attracting the right audience for your product or service it's what's inside that counts. Read our latest blog post and unlock the key to capturing hearts and minds.

 

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Fitting in or standing out?
Alexandra Lunn Alexandra Lunn

Fitting in or standing out?

Isn’t the point of a logo is that it’s instantly recognisable? They adapt to the times without losing sight of their core identity. So what part does blanding play in all this? The strong brands following this trend are able to stand out whilst toning down their aesthetics; because they’re already successful, but what about new start–ups?

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CamelĒr Spice Co
Alexandra Lunn Alexandra Lunn

CamelĒr Spice Co

Brand identity, website design and social media design for a brand new spice blend company based in London.

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Build Your Brand With Copywriting
Alexandra Lunn Alexandra Lunn

Build Your Brand With Copywriting

An interview with copywriter and creative director George Theo who’s worked in major international advertising agencies on hundreds of famous consumer brands and now runs his own creative agency. Here he talks us through how a start-up and new entrepreneur should begin to develop their ToV. Furthermore, he takes us through some do’s and dont’s…

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